How to Integrate YouTube Display Advertising With Google AdSense

If you've been blogging for any length of time then you are undoubtedly familiar with the concept of an advertorial. An advertorial is simply a small promotional piece usually no more than a couple of minutes long designed to give you a quick review of some product or service. These pieces are often used by affiliate marketers as a quick and easy way to get their site noticed by a specific audience without going through the usual process of SEO or PPC. Here's how they work.

How to Integrate YouTube Display Advertising With Google AdSense

Advertising With Google AdSense

You have two choices when it comes to creating video advertising. You can either create short adverts with text or images or create video ads with text or graphics. Text ads tend to be less popular than graphics since they take up more space, however, they can still be effective if used effectively. Graphics are generally more popular since they are more noticeable and can grab attention faster than text ads. It's all about finding the right balance between text and graphics that gets you the best results in terms of traffic and conversions.

The way a short video ad works is that you create a text ad and submit it to Google or other search engines targeting the keywords you're trying to rank for. For example, if you were interested in selling candles then you would search for "candle selling supplies". Once your ad shows up on the first page of Google, it will only be a matter of seconds before people come across it. Now you have a visitor who is already interested. You don't even need them to buy anything right now because your website is not even open yet.

YouTube is a great place to submit your short video ads and actually get some traffic through YouTube. The videos uploaded on YouTube are generally limited to around seven seconds so they can be easy to spot. With so many other videos on YouTube that don't even get any views, what's the difference between a video that gets a couple of seconds of viewing and a video that get thousands of views in just a few seconds?

The answer is perfect video advertising software. There are several software programs available today that give you the ability to create short video advertisements in just minutes. The problem with most software programs is that it takes hours to create perfect video advertisements that bring in massive amounts of traffic. When it comes down to it, the competition online is fierce and you need to find a way to outsmart your competitors by creating custom videos that stand out from the rest and get tons of views in just minutes.

The problem with most software programs is that it focuses on the ad itself. What if you want to target YouTube instead of Google or Microsoft ads? If you focus on the wrong factors you're going to be wasting time and money instead of earning targeted traffic. The first thing you want to do is target the people who are most likely to be interested in your product or service. For example, if you're selling skippable video ads you'd want to target people who are searching for information on how to lose weight.

The next thing to concentrate on is the video discovery ads. Instead of finding a way to cram as much information on your product into the ad as possible, why don't you try to target your video discovery ads based on keywords that will bring in specific viewers? The people who most often search for answers like "how do I lose weight" or "which foods are the best for losing weight" are the ideal viewers for your video ads. These viewers have the largest potential to become customers because of the high rate of conversions that these two keywords yield. You can even target viewers who are more likely to purchase than others, so long as those purchases are of the "interested but not purchasing" variety.

Finally, let's take a look at the final component of this form of post-click landing page/service integration: the comments section. This area is your opportunity to make contact with your viewers and ask them to join your mailing list. If done effectively, you should see a very high sign-up rate. Keep in mind that even if you only get one sign-up, it won't do you any harm if you have an open dialogue with the viewer. This is where you tell them why joining your list is a good idea, what problems your product solves for them, what they can expect from your campaign, and so on. At the end of the day, you just want to offer a quality video product that's easy for people to buy.